Nobody enjoys being put on hold, but there are times when it is simply unavoidable. When you put customers, patients or clients on hold, you are essentially keeping them captive. If they have speaker phones, at least they can put down the handset and move around the room, but they still must be paying attention. Why not make good use of that otherwise wasted time by giving your callers valuable information while they wait?

Of course, the first and most important thing that should be said in an on-hold message is that you regret the necessity of putting the caller on hold and value his or her business. If you have the technology to let your callers know approximately how long their wait will be, that is greatly appreciated. After that, you can give them information specifically related to your business or practice.

You might want to tell customers where you're located and what hours you're open. You might give them information on a new product or service you're offering. You might also offer tips. These are especially useful if you change them seasonally. If you have a medical practice, for instance, you might have a message during cold season about how callers might protect themselves against catching a cold. A nursery might offer information about what plants are in season, or how to mulch for cold weather. By offering useful information, you build a relationship with the listener and create a sense of loyalty.

Professional Voice Artists
By all means, you should use a professional voice artist to deliver your on-hold messages. Lee Malcolm Voice Over and Production Services can provide you with both the artist and studio services. We work with you until you are completely satisfied, so you can make your callers' hold time as pleasant and useful as possible. In the long run, this will provide you with the greatest return on investment in the form of loyal patrons.

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